Privacy Policy

Last updated: January 14

Medical Foot Orthotics (“Medical Foot Orthotics,” “MFO,” “we,” “us,” or “our”) values your privacy. This Privacy Policy explains what information we collect, how we use it, and the choices you have when you visit MedicalFootOrthotics.com (the “Site”), use our services, or make a purchase.

If you have questions about this Privacy Policy or want to make a privacy request, contact us at:
Email: [support@medicalfootorthotics.com]
Mail: [Company Legal Name], Attn: Privacy, [Street Address], [City, State, ZIP], [Country]

1) INFORMATION WE COLLECT

A. Information you provide to us

  • Depending on how you interact with the Site, we may collect:
  • Contact details (name, email, phone number)
  • Shipping and billing address
  • Order details (items purchased, shoe type selection, size, symptom side, fit notes, and other information you submit to help us build the right device)
  • Customer support communications (messages, chat transcripts, emails)
  • Account information (if you create an account)

B. Health-related and fit-related information
Because our products are designed around symptoms/conditions and fit needs, you may choose to provide information such as diagnosis category, pain location, footwear type, and measurements. This information helps us review your order and manufacture a device aligned to your selection.

Note: We are not a healthcare provider and the Site is not a substitute for medical advice. Information you provide through the Site may not be treated as “protected health information” under HIPAA.

C. Payment information
Payments are processed through third-party payment providers. We do not store your full credit card number; payment processors handle that information according to their own policies.

D. Information collected automatically
When you visit the Site, we (and our service providers) may automatically collect certain information, including:

  • Device and browser information
  • IP address and approximate location
  • Pages viewed, links clicked, and time spent
  • Cookies and similar technologies used to operate the Site and understand performance

2) HOW WE USE YOUR INFORMATION

We use your information to:

  • Process and fulfill orders (including manufacturing devices on demand)
  • Provide customer service and communicate with you about your order
  • Review orders for fit/safety considerations and guide next steps when appropriate
  • Send order confirmations, shipping updates, and important notices
  • Improve our products, site experience, and customer support
  • Detect and prevent fraud, abuse, and security incidents
  • Comply with legal obligations
  • With your consent (or as permitted by law), send marketing messages and newsletters (you can opt out anytime)

3) HOW WE SHARE YOUR INFORMATION

We may share your information with:

  • E-commerce platform and hosting providers (e.g., Shopify) to run our store
  • Payment processors to complete transactions
  • Shipping carriers and logistics partners to deliver orders
  • Customer support tools (including chat services) to respond to inquiries
  • Analytics and marketing providers to measure and improve performance (where permitted)
  • Professional advisors (law, accounting) and authorities when required by law
  • A buyer or successor in the event of a business transaction (e.g., merger, acquisition), where permitted

We do not sell your personal information in the traditional sense. Some marketing/analytics tools may be considered “sharing” under certain privacy laws—see Section 6 for choices.

4) COOKIES & SIMILAR TECHNOLOGIES

We use cookies and similar technologies to:

  • Enable core site functionality (shopping cart, checkout, security)
  • Remember preferences
  • Measure performance and improve the Site
  • Support marketing (where applicable)

You can control cookies through your browser settings. Blocking certain cookies may affect site functionality.

5) DATA RETENTION & SECURITY

We keep personal information as long as needed to fulfill orders, provide services, comply with legal obligations, resolve disputes, and enforce agreements.

We use reasonable administrative, technical, and physical safeguards designed to protect your information. However, no security method is 100% secure.

6) YOUR PRIVACY CHOICES & RIGHTS

Depending on where you live, you may have rights to:
• Request access to personal information we hold about you
• Request correction or deletion
• Object to or restrict certain processing
• Opt out of marketing emails (unsubscribe link in emails)
• Opt out of certain “targeted advertising” or “sharing” (where applicable)

To make a request, email: [support@medicalfootorthotics.com].
We may need to verify your identity before completing certain requests.

7) INTERNATIONAL USERS

We may process and store information in countries other than where you live. Your information may be subject to the laws of those countries.

8) CHILDREN

The Site is not intended for children under 13 (and in some jurisdictions under 16). We do not knowingly collect personal information from children.

9) CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy from time to time. The “Last updated” date at the top indicates when changes were made. Continued use of the Site after changes means you accept the updated policy.

CONTACT
Questions or requests: [support@medicalfootorthotics.com]